01
Booth
Trade-show and exhibition booths where AR, mobile-scan triggers, gesture demos and product configurators draw qualified leads off the aisle. Engineered for high footfall, low session length, fast capture.
The spatial canvas
Four spaces. Four briefs. One spatial language.
XR isn't one thing — it's how a brand inhabits each kind of space. We build for four primary spatial contexts, each with its own format library and engineering discipline.
02
Showroom
Auto, premium retail and dealer-network showrooms where 3D configurators, virtual test-drives and AR overlays bring inventory to life. Engineered for considered purchase, longer session length, premium feel.
03
Exhibition
Brand experience centres, museum-style exhibitions and pavilion-scale immersive zones. Projection mapping, anamorphic LED, kinetic walls and motion-tracked installations. Engineered to last 3+ years.
04
Launch
Stage-scale reveal moments, holobox keynotes, live AR overlays and big-screen XR. Engineered for one cinematic moment that lands across keynote, broadcast and social cut-ups.
The promise
Most XR is theatre. We engineer the ones that earn their place.
Pillar 04 · Spatial
What we believe about this layer.
Half the AR experiences in the wild are spending budget for a vanity charge. We've turned down briefs that asked for AR when the audience needed access. ZliccXR exists for the moments where spatial storytelling actually changes the outcome — reveals where dimension matters, dealer journeys where touch matters, training where presence matters. We build to last and we engineer for the moments XR genuinely wins.
- AR that pays back: reveals, dealer journeys, training
- Hologram and projection mapping for cinematic moments
- 3D configurators that move metal, not just impressions
- Experience-centre installations engineered to last 3+ years
Capability ledger
Every module within ZliccXR.
Six categories. The full modular surface — most engagements use 8–15 of these. We design the stack to your room, not the other way around.
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Modules across 6 capability groups. Most engagements use 8–15 of these — we design the stack to your room, not the other way around.
Group 01 · 6 modules
Augmented reality
AR you'd actually use.
- Mobile AR (no install, browser-based)
- App-based AR for sustained sessions
- AR product visualisation
- AR wayfinding & venue overlays
- Sponsor-tagged AR moments
- Branded AR filters & lenses
Group 01 of 6 · 6 modules
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Group 02 · 6 modules
Virtual & mixed reality
Headsets when they earn their place.
- VR product simulations & training
- MR co-presence rooms
- VR safety / industrial training
- Multi-user VR experiences
- MR retail try-on
- Co-design VR sessions
Group 02 of 6 · 6 modules
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Group 03 · 6 modules
Hologram & projection
Cinematic dimension on stage.
- Holobox displays (life-size & desktop)
- Pepper's-ghost stage holograms
- Anamorphic LED hologram content
- 3D projection mapping
- Multi-projector blended installations
- Object & set projection
Group 03 of 6 · 6 modules
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Group 04 · 6 modules
3D & configurators
Products you can interrogate.
- 3D product configurators (web)
- Touch-screen configurator kiosks
- Real-time materials & finishes
- Build-to-order quote routing
- Dealer-specific configurations
- Branded configurator shells
Group 04 of 6 · 6 modules
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Group 05 · 6 modules
Spatial installations
Permanent & semi-permanent.
- Experience-centre installations
- Showroom upgrades & refreshes
- Immersive zones & set pieces
- Walk-through brand stories
- Multi-room narrative architecture
- Sensor-driven interactive sculpture
Group 05 of 6 · 6 modules
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Group 06 · 6 modules
Digital twins
Physical → digital fidelity.
- Product digital twins
- Venue digital twins (event navigation)
- Showroom digital twins (remote browsing)
- Equipment training twins
- Real-time data overlays
- VR + on-site dual deployment
Group 06 of 6 · 6 modules
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In the stack
ZliccXR runs standalone — or as part of the six-pillar stack.
Every pillar can deploy on its own, but most rooms combine two or three. Below: where ZliccXR sits in the broader system. Click any pillar to open its page.
In the room
Three XR moments from 2026.
A small selection of recent deployments. The full case-study breakdowns sit in the Work section — click through for the operational detail behind each room.
Mobile AR product
Auto reveal · pre-event teaser
Browser-based AR let pre-registered guests place the unreleased model in their l…
Browser-based AR let pre-registered guests place the unreleased model in their living rooms a week before the launch. 1.4M earned-media impressions before the curtain even moved.
Projection mapping
Heritage-brand launch · Mumbai
12-projector blended map across the venue's facade for the brand's centenary. Sy…
12-projector blended map across the venue's facade for the brand's centenary. Synchronised with stage choreography and live orchestra. Filmed for 8K archive.
Digital twin showroom
Auto dealer network · 28 cities
VR + on-site dual deployment. Dealers in 28 cities walked customers through iden…
VR + on-site dual deployment. Dealers in 28 cities walked customers through identical showroom experiences, with real-time inventory and configuration sync.
Build & ship
How we deliver ZliccXR, phase by phase.
Four phases, named accountabilities, locked timelines. The team that designs the stack is the team that runs it on the day.
Operating model
The team that designs is the team that runs.
No hand-offs to a different ops team on day-zero. The Zlicc people who design your ZliccXR stack are the same people in the green room and the control room. Every engagement gets a build lead, a run lead, and a measure lead — all named on the contract.
Phase 01
Format selection
We name the format — AR, VR, holo, projection, configurator, install — based on the moment, not the technology.
Phase 02
Content build
3D modelling, lighting, motion, and interaction design. Branded shells. Multi-stage approval.
Phase 03
Hardware & rigging
Permanent or semi-permanent install. Network, power, calibration, and on-site provisioning.
Phase 04
Run & maintain
Day-of operation. Post-event archive. Multi-year service contract for permanent installations.
Brief us
If your moment lives in three dimensions, brief us. We'll be honest about whether XR is the right answer.
FAQ
Questions buyers ask
Short, direct answers for search engines, AI assistants and enterprise buyers evaluating Zlicc.
What is ZliccXR?
ZliccXR is the immersive pillar for AR, VR, MR, Holobox, hologram, 3D products, spatial navigation and immersive event zones.
When should a brand use XR?
XR should be used when it helps visitors understand, try, explore or remember something better than a flat screen can.
Can XR be used at exhibitions?
Yes. XR can support booth engagement, product demos, immersive zones, spatial navigation and lead capture.
Does Zlicc handle hardware and flow?
Yes. Zlicc can plan the hardware, software, content, staff flow, reset logic and measurement plan.
Can XR be measured?
Yes. Interactions, dwell time, content choices, scans and lead signals can be captured where appropriate.
Can XR connect with other Zlicc pillars?
Yes. XR can connect with QR identity, engagement, AI content, live broadcast and analytics.
Quick contact
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